《企业并购的业务整合管理研究—以吉利收购沃尔沃为例》-毕业设计（论文）.doc

PAGE 24 精品 企业并购的业务整合管理研究——以吉利收购沃尔沃为例 [摘要] 随着我国市场的不断开放和全球化的不断深入，车企实行并购战略是企业成功的捷径。开辟国内、外市场，使企业具有竞争力，企业才能长远发展。如何在成功并购之后实现完美的业务整合，显得尤为关键。本文以吉利收购沃尔沃为例，通过分析吉利收购沃尔沃的总体背景，研究其业务整合管理方案，最后提出业务整合管理过程中可能存在的风险以及针对风险提出应对措施。通过本文的研究以期对今后的企业收购提供一定的启示和借鉴。 [关键词] 收购 业务整合 吉利 沃尔沃 The Research on the Business Integration Management of Enterprises --citing the example of Geely merging Abstract: As the Chinese market gradually opens to the outside world and the globalization continuously deepens, the acquisition strategy has become a shortcut for the automobile enterprises achievement. In order to assure long-term development, the enterprises have to exploit the markets both at home and abroard to make themselves possess competitive power. Thus, the approach of how to accomplish a perfect business integration after successful acqusition appears to be especially important. This paper cites the example of Geely merging Volvo. By analysing the overall background of the merger, and studying its business integration management strategies, the paper points out the possible risks during the process of business integration management, and finally puts forward approaching measures in allusion to the risks. The research in this paper aims to provide certain inspirations and salutary lessons for enterprise acquisition projects in the future. Key Words: acquisition business integration Geely Volvo 目录 TOC \o 1-3 \h \u 18989 一、绪论 1 10194 （一）研究的背景、意义和方法 1 21063 1．研究的背景和意义 1 31726 2．研究的方法 2 27222 （二）研究的主要内容 2 27067 二、相关理论综述 2 9634 （一）企业并购的定义及分类 2 13784 1．企业并购的定义 3 8933 2．企业并购的主要分类 3 1638 （二）业务整合管理的相关理论 3 4314 1．业务整合的概念和分类 3 29642 2．业务整合的步骤 4 8324 3．业务整合的原则 5 17508 4．业务整合的关键问题 5 6790 三、吉利收购沃尔沃的总体背景分析 6 21257 （一）汽车产业的发展概况 6 14389 1．全球汽车产业发展概况 6 24132 2．中国汽车产业发展概况分点 7 9811 （二）吉利收购沃尔沃背景 9 11943 1．吉利收购沃尔沃的动机 9 1684 2．吉利收购沃尔沃的前期准备 11 13502 四、 吉利收购沃尔沃的业务整合管理研究 11 11870 （一）分析业务整合的必要性和可行性 12 853 1．业务整合的必要性分析 12 5212 2．业务整合的可行性分析