国际化策略英文.ppt

?2003 Southwestern Publishing Company * ?2003 Southwestern Publishing Company International Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 8 Strategy Implementation Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Strategic Competitiveness Above-Average Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Chapter 13 Strategic Entrepreneurship Strategic Outcomes Chapter 6 Corporate- Level Strategy Chapter 5 Competitive Rivalry and Competitive Dynamics Chapter 8 International Strategy Chapter 4 Business-Level Strategy Chapter 7 Acquisition and Restructuring Strategies Exporting Licensing Strategic alliances Acquisitions Establishment of a new subsidiary International business-level strategy Multidomestic strategy Global strategy Transnational strategy Opportunities and Outcomes of International Strategy Increased market size Return on investment Economies of scale and learning Advantage in location Identify International Opportunities Explore Resources and Capabilities Use Core Competence International Strategies Modes of Entry Better performance Innovation Opportunities and Outcomes of International Strategy: Continued Exporting Licensing Strategic alliances Acquisitions Establishment of a new subsidiary Use Core Competence Modes of Entry Management problems and risk Management problems and risk Strategic Competitiveness Outcomes International Strategy Life Cycle Production Becomes Standardized and is Relocated to Low Cost Countries Product Demand Develops and Firm Exports Products Firm Introduces Innovation in Domestic Market Foreign Competition Begins Production Firm Begins Production Abroad Selling Products or Services Outside a Firm’s Domestic Market Motivations for International Expansion Increase Market Share dome