家乐福全球情况和SWOT解析英文.ppt

Analysis By Country: Switzerland * | Source: M+M Planet Retail Carrefour’s status: Number 5 Main competitors(s): Migros, Coop Schweiz, Bon appetit Strengths One of the country’s leading hypermarket operators. Foreign pioneer in once protective and low competition market. Formed strong JV with local partner – instant expertise. Much wider product ranges than rivals. Opportunities New stores. Could pick up some smaller operators. Discount stores could be an option. Weaknesses Outbid for Waro. Store conversions angered some Jumbo shoppers. Again, its growth targets appear over-ambitious. Threats Crowded market ruled by two powerful giants. Switzerland is a fairly small market – scope for hypermarket development is patchy at best. South America Analysis By Country: Argentina * | Source: M+M Planet Retail Carrefour’s status: Leader Main competitors(s): Ahold, Coto, Cencosud Strengths Market leader. Multi-format approach. Discount formula has appealed in times of crisis. Hypermarkets performing well in non-food ranges. Opportunities Geographic expansion. Potential acquisitions (Eki in particular). Increase private-label penetration. Weaknesses Over-concentrated in the Greater Buenos Aires region. Weak own-brand sales in Norte supermarkets. Threats Economic/political uncertainty. Wal-Mart looking for further growth. Analysis By Country: Brazil * | Source: M+M Planet Retail Carrefour’s status: Number 2 Main competitors(s): Casino, Sendas, Modelo Continente Strengths Hypermarket leader. Successful launch of Dia. High participation of own-label in turnover. Impressive clothing sales. Opportunities More discount store development. Growth in Sao Paulo. Weaknesses Missed opportunity to acquire Sé supermarket chain. Limited geographical spread. Threats Consolidation of leadership by Casino. Wal-Mart gearing up for growth push. Analysis By Country: Chile * | Source: M+M Planet Retail Carrefour’s status: Number 5 Main competitors(s): DS, Ahold, Cencosu