国际商务英语综合教程课件9.ppt

国际商务英语综合教程 Marketing Chapter 9 Chapter 9 第九章 营销 1．什么是营销？2．营销观念3．营销和效用4．目标市场5．工业市场6．政府和机构市场7．消费者市场8．消费品的类别 Difficult meanings: 1.stand-alone Difficult meanings: 1.impresive 2.stiffer 3.in pursuit of Difficult meanings: 1.convert 2.half-used Difficult meanings: 1.characteristic 2.distinguish 3.motivation Difficult meanings: 1.procurement 2.obsolete 3.derived from Difficult meanings: 1.draw up 2.bid Difficult meanings: 1.tricky 2.discretionary 3.complicate 4.Lean Cuisine Difficult meanings: 1.on short notice 2.conviction 3.acceding to Keys to some exercises (C9) 2. Match 5,9,7,2,10,4,3,8,6,11,1,12 3.Translation 1)marketing concept 2)retail clothier 3)motivation to purchase 4)ultimate consumers 5)nonprofit institution 6) purchasing system 7)product specifications 8)to request bids 9)low-priced products 10) discretionary income 11)multiearner families 12)price and quality comparison 13)vending machines 14)marketing research 4. Cloze 1)creation 2)needs 3)mix 4)product 5) exchange 6)distribution 7)facilitation 8)learned 9)successful 10)specific 11)based 12)variables 13)consumer 14)how 15)consideration 16)cultural 17)mdking 18)much 19)evaluations 20)future 21)customs 22)those 23)requires 24)reflect 25)culture * *