进展及中国移动增值业务介绍.ppt

3G Service Status CMCC SVC 3G status CMCC 2004年定制终端目标: 通过定制终端的推广，带动数据业务的发展。 通过定制终端的实施，保住现有用户，发展新用户。 通过终端的定制、采购和补贴等手段，2004年定制计划量为３百万台。 从2004年4月1号起，各省移动原则上必须采购定制的手机。 注：为了与“小灵通”业务抗衡，CMCC “神州行”定制终端计划量约为60万台， 　　价位基本在　RMB 700元以下，最高不超过　RMB 1000元。 In 2004, CMCC will launch a couple of new services such as WAP2.0, USSD, Streaming and etc. Color Screen(TFT/OELD, QVGA), 64 poly, Camera (Mega), Tri-band (Biz) GPRS Class10, WAP 2.0, MMS, Java, USSD(CHN/ENG) Mix-Language sorting phonebook, Group messaging (10, Fast adding numbers) Handwriting(smartphone) MMS attachment of video clip Lunar Calendar NEED In order to consolidate our position in Chinese market, Samsung GSM products Basic Features Advanced Features NEED MMC, Radio/MP3, Streaming Voice note, (Voice recording during phone call ) USB, Bluetooth Phonebook transfer between phones (w/ one SIM card) MMS with attachment of “video clip” Dictionary, QQ, Finance Calculator, etc. Good points Highlight important holidays Festivals in calendar SMS Menu tree in Korean language for special groups 3G UMTS Hutchison launched “3” on 2003. Mar. But # of subscribers is low – 1.8M - Lower Hutchison awareness to end-users - Lack of available phones (4 models from NEC, Moto, Nokia) - Short battery time - Low transmission speed and dropped calls Vodafone and other majors will start 3G Service thru May to July NTT Docomo (Oct. ’01), J-Phone (Dec. ’02) - 2,013,700 Subs, 122,800 Subs respectively as of Jan.04) EUROPE JAPAN Chinese 3G strategy -? Three standards might co-exist in Chinese 3G market. -?? Support local companies and own standard. -?? Further negotiation about IPR with international companies. - More than two 3G licenses should be released. The operators having telecom infrastructure will be considered first. Foster the 3G market and solve the issues of IOT, billing, diversity of terminals. At Bao’Ao summit, Chief of MII addressed that, in China, 3G commercializatio