其他类型和组织战略管理.ppt

Strategic Management in Action Learning Objectives Learning Objectives SMALL BUSINESSES ANDENTREPRENEURIAL VENTURES Why Are These Types ofOrganizations Important? Where the New Jobs Are Figure 8-1 The Strategic Management Process inSmall Businesses Entrepreneurial Ventures Strategic Management Process ? ? ? ? ? Strategy Evaluation and Control Strategic Management Process for Small Businesses and Entrepreneurial Ventures Figure 8-2 Specific Strategic Issues FacingSmall Businesses Entrepreneurial Ventures Specific Strategic Issues ? ? ? NOT-FOR-PROFIT ANDPUBLIC-SECTOR ORGANIZATIONS What Are Not-for-profit Organizations and What Are Public-Sector Organizations? ? ? What Are Not-for-Profit Organizations and What Are Public-Sector Organizations? Types of Not-for-Profit Organizations Figure 8-4 What Are Not-for-Profit Organizations and What Are Public-Sector Organizations? What Are Not-for-Profit Organizations and What Are Public-Sector Organizations? Economic Contributions of Not-for-Profit and Public-Sector Organizations Figure 8-5 The Strategic Management Process in Not-for-Profit Public-Sector Organizations The Strategic Management Process Involves ? ? ? Specific Strategic Issues Facing Not-for-Profit Public-Sector Organizations Specific Strategic Issues ? ? ? Unique StrategiesDeveloped by NFP Organizations Cause-Related Marketing ? ? ? ? ? Unique StrategiesDeveloped by NFP Organizations Types of NFP Marketing Alliances Figure 8-6 Unique StrategiesDeveloped by NFP Organizations Strategic Piggybacking ? ? Chapter Eight ? Prentice Hall, 2002 8 - * ? Prentice Hall, 2002 8 - * 8 Strategic Management in Other Organization Types 1. Differentiate between a small business and an entrepreneurial venture. 2. Explain why small businesses and entrepreneurial ventures are important. 3. Describe how the strategic management process is used in small businesses and entrepreneuria