电子商务中知识产权问题研究.doc

. . . 电子商务中知识产权问题研究 摘要 当今世界网络、通信和信息技术快速发展，互联网在全球迅速普及，使得现代商业在供货能力、客户需求和全球竞争方面具有新的特征，使得任何一个现代企业都必须改革其组织结构和运行方式以适应这种全球性的发展和变化。 随着信息技术在国际贸易和商业领域的广泛应用，借助于计算机技术、网络通讯技术和互联网技术实现商务活动的国际化、信息化和电子化，已经成为现代商务发展的一大趋势。 电子商务正是为了适应这种以全球为市场的变化而出现和发展起来的。电子商务提出了一种全新的商业机会、要求、规则和挑战，代表了信息产业的未来发展方向，并将继续对全球经济和社会的发展产生深刻的影响。 电子商务独特的运作方式向目前的商务规范模式提出了技术、财务和交易安全等方面的重大挑战。没有法律规范的电子商务将难以进行可持续的正常发展，并解决其发展中出现的新的法律问题。 电子商务中出现的涉及知识产权法律体系的问题中主要有著作问题和商标问题。研究知识产权法律问题，创造一个健康良好的知识产权法制环境，是推动电子商务沿着健康的轨道发展的前提和保障。 关键词 电子商务；知识产权；法律保护 Abstract Now world network, correspondence and information technology fast development , Internet in global rapid popularization Causes the modern trade in the goods supply ability, the customer demand and the global competition aspect has the new characteristic, Causes any modern enterprise all to have to reform its organizational structure and the movement way adapts this kind of global development and the change. Along with information technology in international trade and commercial domain widespread application, With the aid of in computer technology, network communication technology and Internet technology realization commerce activity internationalization, informationization and computerization, Already became the modern commerce development a major tendency. Electronic commerce is precisely in order to adapt this kind to appear take the whole world as the market change and to develop. Electronic commerce proposed one kind of brand-new commercial opportunity, the request, the rule, and the challenge, have represented the information industries future development direction, already and will continue to the global economy and societys development has the profound influence. The electronic commerce unique operation way proposed aspect and so on technology, finance and transaction security to the present commercial standard pattern great challenges. Will not have the legal standard electronic commerce with difficulty to carry on the sus