麦肯锡战略咨询手册英文版.pptxVIP

DESCRIPTION OF MATERIALSThis document was developed as a training presentation for the newly appointed Business Unit CEOs of an Asian Family-owned conglomerate.The purpose of this document is to guide new CEOs through the basic elements of developing a BU-level strategic plan.This presentation is complemented by a companion document the “BU Strategic Plan Template Book” which provides completeness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as requiredWHAT IS A BU STRATEGY?A strong business concept that drives an integrated set of actions that creates value by:Creating products/services whose value exceeds the cost of providing themCapturing value from competitors, customers, distributors, suppliers, and producers of substitute products and services5. Considers tradeoffs between benefit provided to customers and costs they incur3. Gives consideration to all elements of the business system2. Forces choices4. Recognizes importance of cost as competitive tool1. Recognize dual role of creating and capturing value in all elements of business system6. Competitive7. Externally oriented, customer drivenRATIONALE FOR PROPOSED DEFINITIONA strong business concept that drives an integrated set of actions that creates value by:Creating products/services whose value exceeds the cost of providing themCapturing value from competitors, customers, distributors, suppliers, and producers of substitute products and servicesIntegrated set of actionsCOMMON ELEMENTS OF REAL-LIFE STRATEGIESMcDONALD’S EXAMPLEVision“We want to be the world’s best quick-service restaurant experience”Strong businessconcept consisting ofWe will offer identical excellent quality across the worldTargeting a broad set of the urban population, increasingly offering a bundled product (i.e., meals) at a low price in major cities around the worldWhere?Developed high