模板国外广告公司简介专业清晰视觉冲击.pptxVIP

EMAKINABuzz Marketing Viral Strategies and/朝阳治疗宫颈糜烂最好的医院北京京爱医院 / Buzz MarketingStrategies Emakina AcademyWelcomeBrice Le BlévennecPresidentEmakinaAbout EmakinaEmakina is the leading independent Belgian web agency.We offer the following integrated services–creative consultancy and graphic designweb development and IT integratione-business and strategic consultancymarketing communication services–––With an award-winning team of over +80 web experts,Emakina delivers state-of-the-art projects.Some Emakina CustomersSelected CasesViral Buzz!!!!!!Volkswagen New BeetleVolkswagen Polo FoxProximus Vodafone live!Ugly DuckProximus 3GSprite Light Goblin + Goblin BlogJean Paul Gaultier!!!!!Today’s topic“Viral marketing is likesucceeding in Hollywood:every actor wants to do it,only a few succeed.”Case Studies Volkswagen BeetleVolkswagen Polo FoxBuzz– A low, vibrating sound– A particularly intense kind of Word of mouthBuzz MarketingA term used in the marketing industry todescribe activities that companies undertake togenerate favorable word of mouth publicityabout products and servicesInitial BriefingMake some animation on the vw.be website to relaunch NewBeetle Cabrio mini-site before the summerThe IdeaBenefit from the notoriety of the Yeti game which was one ofthe largest buzz on the Internet in 2004The ConceptThe goal is not directly hit the targetbut rather to create a rumor that can reach to the targetThe Storyline– The New Beetle Cabrioassists the penguinsmartyrized by the Yeti– New Beetle Cabrio savesthem and makes themrebounding on its capotte tothe sea– Positive wink ;-)The Game– Basic arcade game,easy to understand– The more you make rebounds with penguins, the more you get points– The more you savepenguins, the more you getbig pointsThe Game– The game stops afterhaving let 4 penguinsfalling on the floor or ifyou send your car towaterDesign Approach– Cartoon design– Fresh interfaceExcite the PlayersAt the end of each part, the player will have th