回顾PPT超级模板.pptx

PowerPoint Template;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;;Company Logo;;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;Company Logo;;;Company Logo;;;;;;Marketing Diagram;;Company Logo;;Thank You !;营销综合图;营销综合图;SWOT分析;;循环图： 显示具有连续循环过程;射线图： 显示元素与核心元素的关系;棱锥图： 显示基于基础的关系;目标图： 为实现目标而采取的步骤;;低;流程图;属性 ;;;标准曲线;进入阶段 ;;;何时采用什么图形？;流程：线性;Text;整体/部分：;;;;食用油项目各环节均以项目管理机制运行;立项报告简介;投资计划书简介;德农种业战略规划应用工具实例－购买行为;;;;德农种业战略规划应用工具实例－企业成长曲线;;国内硫酸钾市场容量约60-75万吨，近10年硫酸钾的国产化率不断升高;以用户中阿公司所在地秦皇岛为准，使用地销售价比较，罗钾运到秦皇岛运费为280元/每吨;罗钾项目投资计划及形成的生产规模、销量;形成优质资源、成本优势、规模效益、营销通道四大资源的共生共享;未来3年销售额的增长将主要依靠新购买的品种，预计为3.4亿元，占销售额总增长量的65％；而依托新品种，营销网络拓展可实现利润贡献1.9亿元，占35％。;;;;PC机业务定位;;;战略投资理念－并购整合－汽车及零部件行业整合案例;Approach;;Identifying Buyer Value-Based segments creates the foundation for creating the distribution channel strategy and design.;;;;;;;Based on Andersen Consulting’s investigation of the target markets, there is identifiable change in buyer preferences from window to split and cabinet air conditioners.;Competition Today Local Chinese manufacturers upgrade production technology to offer quality levels on par with JV operations Local Chinese manufacturers develop marketing capability/expertise JV operations, crippled by ability to understand market and operate within local business culture’s drop in position JVs begin to compete more on price as perception of added value differentiation disappears.;Consolidated results for the markets - from a market attractiveness perspective. - i.e. looking at market size, growth, competition, market entry (i.e. distribution opportunity) from a current and future perspective.;From the sales offices and warehouses established in these several markets, strategic nodes can be established to allow access to nearby markets.;项目模块;;但我国水泥行业极度分散，竞争的地域特征浓厚；低标号水泥产能过剩，地方保护主义，以及不正当竞争，导致大多水泥企业连年亏损;1. 选择了错误的并购对象 收购方的发展战略不明确 收购策略没有和整体发展策略保持一致 选择收购对象时没有考虑业务或文化的兼容性 在签交易和约之前，没有太多考虑合并后的整合问题 2. 缺