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YOUTUBE BENCHMARKS
REPORT
MARCH 2020
TABLE OF
CONTENTS
3 About the report
4 Overview of the data set
6 How to read the benchmarks
8 Good ranges in general
11 Benchmarks based on account sizes
16 Benchmarks based on countries
20 Benchmarks based on categories
ABOUT THE REPORT
YouTube gets more important as a marketing The benchmarks outlined in this report will give
medium as products and services can be explained influencer marketers an independent perspective on
more intense through videos. More than 2 billion standard YouTube performance and help them make
people use the platform regularly, which shows the the right strategic and tactical decisions.
immense reach a YouTube influencer can have. In
between all these numbers, how can marketers We analyzed 116 million videos of 104,899 YouTube
evaluate the performance of YouTube channels channels in 180 different countries and their
performance.
At InfluencerDB, we strive to shed light on the
influencer industry by providing the software This report considers four main performance
solution that covers all of the needs of members and metrics: Like to Vote, View to Subscriber, Comment
leaders of influencer marketing teams across the to
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