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RCS Business
Messaging
in Japan
December 2019
RCS BUSINESS MESSAGING IN JAPAN
Contents
Executive Summary 2
Introduction 4
RCS Business Messaging Labs 6
The global traction of RCS 6
RCS in Japan 8
A consistent cross-network approach 9
Rapid consumer uptake 10
RCS Business Messaging in Japan 12
Consumers are in control of their communications 13
A secure and trusted channel 14
High levels of engagement 16
Simple and straightforward for brands 18
Conclusions 20
RCS BUSINESS MESSAGING IN JAPAN
1
Executive
Summary
2
RCS BUSINESS MESSAGING IN JAPAN
Known in Japan as +Message, RCS enables people KDDI, NTT DOCOMO and SoftBank are pre-loading
to send a wide variety of messages, including group the +Message application, which has a standardised
chat, photos, videos, stickers and read-receipts, using user interface, on to new Android devices. They also
just the recipients’ phone number. Secure, private and offer a downloadable client for smartphones running
easy-to-use, RCS can be used by customers of all of both Android and Apple’s iOS. By November 2019, 19
Japan’s major mobile operators – KDDI Corp., NTT months after launch, +Message had 13 million users
DOCOMO Inc. and SoftBank Corp. in Japan and that figure is likely to rise to 17.5 million
by the end of 2020, according t
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