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Marketing During Coronavirus Survey Summary As the U.S. grapples with wide-scale effects of the Coronavirus pandemic, consumers and businesses began seeing a variety of marketing messages from companies about it. Some were highly relevant to the disruption and impact of the virus. Some, however, maintained business as usual. Element-R Partners, LLC was curious how fellow digital, public relations and marketing communications professionals felt about Coronavirus-related messaging. We also wanted to see how they were 26% altering their own marketing outreach efforts. of marketers have not altered their approach We created a short, six-question survey via the online polling organization, SurveyGizmo, sharing the poll link over social media via LinkedIn, Facebook and Twitter. From March 23 to March 30, 2020, 127 respondents completed the survey. The poll found that while 26 percent of marketers 74% have not altered their approach, 74 percent have changed course or temporarily ceased have changed course communication activities. The general sentiment or temporarily ceased was that under these conditions, an empathetic communication activities tone and helpful information is now needed, as opposed to business-as-usual selling messages. The full breakout of responses follows. Questions? Contact Bob Reed 630.579.1770 or bob@ Listen. Know. Engage. Element-R.com Report f or Marketing During Coronavirus Res po nse Counts C o m ple t io n Ra t e : 10 0 % Co mp le te 127