跨国租户办公地产的选择.pdf

跨国租户办公地产的选择 Office property Selection for MNC Tenant Mar 2013 Kai Zheng © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Look at Property • 定位Position of district; Position of building • 建筑Product – Building Hardware • 营销宣传Promotion • 价格Price 2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Look at MNC Client • 客户的财务报表？ • What is financial statement of this client? • 客户的行业？ • Which industry does client belong to? • 客户打算搬入办公的部门职能？ • Which function will client accommodate for? Sales Marketing External Demo Training Application Consultant Internal RD Training Back Support Call Agent BPO FA 3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Look at MNC Client (cont’d) • 如何吸引你的客户？ • How dose your client think about your property? Business Mgt Building Image, Influence Neighbourhood Employee Commute, Amenity Renewal Corp Real Estate Price, Facility, Expansion Decision 4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Look at MNC Client (cont’d) • 了解客户Realize your Client • 服务客户Serve your Client • 感恩客户Appreciate your Client • 锁定客户Lock your Client 5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.