论竞争法视角下网络广告屏蔽行为的正当性判断.pdf

B 804 企中 交 交rs 传 两三 r s 临价两 下事习 什 r s们传 r s r 众 s r s乐 rs r 下srs价 五 企五不 五 rs五 rsrs rs 五为 五 传优 1 C A 两 九为 五 rs‘亟 rs r s r s优 为、 九、” 为 2 JUDGMENT ON LEGITIMACY OF THE BEHAVIOR OF BLOCKING NETWORK ADVERTISING FROM THE PERSPECTIVE OF COMPETITION LAW ABSTRACT With the rapid development of Internet economy, all kinds of new competitive behaviors have appeared one after another. The new features and ways contained in them often overwhelmed the market, and the nature of behaviors is difficult to distinguish. Therefore, how to distinguish whether the competition behavior is legitimate or not has become one of the difficult problems facing the anti-unfair competition law. In recent years, the booming online advertising industry has become an indispensable part of the current Internet economy. However, increasing demands for profits and savage growth of advertising volume have brought great troubles to consumers. In this context, the network advertising blocking behavior came into being, although to meet the actual