安信公估2014年平湖推广方案.docVIP

摘 要 近年来，我国的保险业飞速的发展给保险的公估业带来广阔发展的空间，尽管保险业保持较快增长的速度，但仅仅是在于低水平上高的速度，国内的保险企业仍然是一种粗放式的经营模式。依照保险市场的开放时间表，加入了WTO后的中国的保险业影响最终是会到来的，市场的完全开放以后，中国的保险业将会是面临一场非常严酷国际的竞争。本文是安信公估有限公司为提高市场竞争力，使企业在国内外激烈的市场竞争中能立于不败之地，故推出在平湖地区的保险公估市场的推广方案。首先是对当前我国的公估市场的需求、公司推广面临的挑战、公估市场发展的现状进行介绍，其次是对平湖保险公估市场的竞争对手进行分析，最后结合上述给出平湖公估市场推广方案。 关键词：公估； 设计； 保险； 方案 Abstract ???? In recent years, the rapid development of Chinas insurance industry to the insurance adjuster industry has brought a broad development space, although the insurance industry to maintain a rapid growth rate, but only that a low level of high speed, domestic insurance companies are still a crude type of business model. Affecting the insurance industry in accordance with the timetable for opening up the insurance market, after China joined the WTO will come eventually, after full market opening, Chinas insurance industry will be facing a very tough international competition. This article is An Xingong estimated Limited To enhance market competitiveness of enterprises in the fierce market competition at home and abroad can be invincible, it launched in Pinghu area insurance adjuster market promotion program. The first is the demand of the public assessment of the current market, the challenges faced by the company to promote, conduct market development status quo of Assessors, followed Pinghu insurance adjuster market competitors analysis, and finally a combination of these estimates are given fair market Pinghu outreach programs. Keywords: public assessment; design; Insurance; program 目 录 TOC \o 1-3 \h \u 14603 摘 要 1 13426 Abstract 2 22953 目 录 3 29485 1 方案设计背景 3 23768 1.1公估市场的需求分析 3 18469 1.2 面临的挑战 4 27778 1.3公估业发展现状 5 28427 2 主要竞争对手分析 6 28998 2.1上海东太保险公估 6 774 2.2 天津安泰保险公估有限公司 6 8862 2.3 宁价保险公估有限公司 6 10935 3 安信公估2014年平湖推广方案设计 7 28030 3.1 推广目标 7 9450 3.2 目标市场推广 8 3216 3.3销售队伍建设与管理 9 17484 3.3.1 团队筹建，筛选人才 9 18367 4.3.2 团队培训 9 6498 3.3.3 提升团队素质 9 15537 3.3.4 其他 9 17804 3.4扩大品牌的影响 10 24660 4 总