《二十世纪伟大钢琴家系列》唱片的出版策划思路研究.pdf

摘要 本文主要针对 《二十世纪伟大钢琴家系列》这套唱片的策划发行思路进行研 究。这套系列唱片由飞利浦公司发行于1998年，一共一百卷，两百张唱片，七 十四位钢琴家，收集了诸多经典钢琴家如阿格里奇、阿劳、阿什肯纳齐、巴伦博 伊姆、古尔德等经典演奏作品，是一部划时代意义的唱片制品，具有丰厚的艺术 价值。本文采用文献法大量搜集资料文献与唱片制品，聆听经典曲目，基于传播 学角度学习分析“二十世纪伟大钢琴家”系列制品打造成功的内部因素，包括作 品选择，设计装桢，录音技术，以及外部因素公司出品战略、市场定位、受众人 群、营销管理等，多方位深入研究该制品策划运作的过程与特色，分析得出出版 发行一部优质唱片所需的必备条件，以及肯定其一部优质音乐唱片的发行对音乐 的传播发展是有推动作用的，有助于古典音乐的进一步传承与音乐艺术经济的进 一步创新与发展。 关键词：钢琴 唱片策划 传播学 Abstract This paper mainly focuses on the planning and release of the album series o f great pianists of the 20th century. This series record issued by the company in 1998, a total of one hundred volumes, two hundred albums and seventy-four pianist, collected a lot of classical pianist like Martha Argerich, Claudio Arrau, Vladimir Ashkenazy, Daniel Barenboim, Glenn Gould played such classic wor ks, is a landmark recording products, has a rich artistic value. This article US ES the literature method, a large number of data collection and recording prod ucts, listen to classical works, based on the perspective of communication stud y analysis great pianists of the 20th century series of products to create succ essful internal factors, including the choice and design of frame, recording tech nology, as well as external factors the company product strategy, market positi oning, target audiences, marketing management, such as multiple in-depth study for the products planning the operation of the process and characteristics, an analysis published a prerequisite for quality records required, and certainly one of the high quality music recordings are released to the spread of music deve lopment is promoted, It is helpful for the further inheritance of classical music and the further innovation and development of music art economy. Keywords:Pianorecordplanningcommunication 目录 绪论1 一、研究背景1 二、研究目的和意义2 1.研究目的2