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How Drug Smuggler Dramedy Dying to Survive
Became a China Box-Office Phenomenon
The film, which critics are calling Chinas Dallas Buyers Club, earned nearly $50 million from pre-release previews and
is being hailed as a creative breakthrough for the film industry in Beijing.
Chinas latest bloc 、kbuster, Dying to Survive, pulled off a rare feat of box-office magic this week: it managed to earn
$50 million before it even opened.
A stirring social drama tinged with black comedy, Dying to Survive premiered to rave reviews at the Shanghai
International Film Festival in late June. It then hit the road on a promotional tour — as most major Chinese films do
these days — holding limited sneak-peek screenings in select cities across the country. With each stop, enthusiasm
swelled, and the film soon became Chinas most widely discussed, critically acclaimed movie in years, scoring a 9.7/10
rating on ticketing service Maoyan — the same scored earned by mega-blockbuster Wolf Warrior 2 ($870 million) in
2017.
The producers cleverly responded by escalating the scale of the previews, and the film began earning millions in
prerelease revenue. They then moved its release date forward a full day to Thursday, citing popular demand — which
only spurred more online excitement and discussion.
As of Thursday night, Dying to Survive had already earned $48.6 million — and it wasnt even supposed to have been
released yet. Maoyans box-office analysts expect the film to add as much as $100 million over the weekend, before
ultimately earning upwards of $420 million.
So whats all the fuss about?
Produced by Chinese hitmaker Ning Hao, Dying to Survive tells the story of a shady health supplements supplier, played
by comedy favorite Xu Zheng (Lost in Thailand), who smuggles unapproved drugs from India to sell to leukemia patients
who cant afford the prohibitively expensive official medication offered by Chinese hospitals. In
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