之四-贝恩-拜耳医药-中国东部渠道战略规划.pptx

China Distribution StrategyEastern China: Shanghai, Nanjing, ChangzhouInterim Review: Shanghai;;;;;;;;Note: Railway Medical College Source: Bain Interviews;Source: Bain Interviews;Source: Bain Interviews;;;Shanghai: Hospital Environment(General Hospital);Nanjing: Hospital Environment (General Hospital);;;Percent of Total Hospital Drug Sales;Average Drug Sales/ Hospital (Rmb Bn);;;Source: Hospital Interviews; Bain Estimate;Source: Bain Interviews;Note: * Railway Medical College Source: Bain Interviews;Source: Bain Interviews;Source: Ministry of Health, Ministry of Labor, Hospital Interviews;Eastern China: Drug Retail Environment ;Source: Bain Interviews;Percent of Total Drug Stores/ Sales;Average Annual Drug Sales / Outlet (RMB MM);China Distribution Strategy;Nanjing: Drug Store Key Players;China Distribution Strategy;Changzhou: Changzhou Pharmaceutical Retail Operations;China Distribution Strategy;Note: * Excluding outside city sales by Shanghai Pharmaceutical Company’s 38 distribution branches across China, which sell mainly drugs manufactured by Shanghai Pharmaceutical Group and its associated companies **Not including distributors specialized in certain brands Source: Bain Interviews;Nanjing: Pharmaceutical Distribution Structure (Non-TCM Pharmaceuticals);Changzhou: Distribution Structure;Note: *Only include sales purchased from manufacturers; **50% of sales in Shanghai Source: Bain Interviews;Percent of Total Sales;China Distribution Strategy;Shanghai: Distributor Profile; Source: Bain Interviews;Nanjing: Distributor Background;Source: Hospital Interviews;Source: Bain Interviews;China Distribution Strategy;Source: Bain Interviews;;Nanjing: Distributor Product Mix;Average Annual Throughput (Rmb) 1998;Percent of Total Sales;% of Sales;Average Annual Throughput (Rmb) 1998;Eastern China: Product Requirements;Eastern China: Product Requirements (Basic Services);Eastern China: Hospital Perceptions of Bayer (Prices);Shanghai: Retail Price Comparisons;Eastern Chin