商务英语听力 商务英语听力 促销计划.ppt

LOGO LOGO Promotional Plan Learning Objectives 1.Know about the specific contents of a promotional plan 2.Grasp the expressions and drills related to promotional plan 3.Be able to make a promotional plan Promotional Plan Ⅰ Warming-up Match the following promotional ways with the correct pictures. 1._______________ 2.________________ Poster Newspaper article Sponsorship TV Advertisement Stand at a trade fair Point-of-sale display Sponsorship TV advertisement  Promotional Plan Ⅰ Warming-up Match the following promotional ways with the correct pictures. 3.__________________ 4.________________ Poster Newspaper article Sponsorship TV Advertisement Stand at a trade fair Point-of-sale display Point-of-sale display Newspaper article Watching 1TASK 2 Promotional Plan Ⅰ Warming-up Match the following promotional ways with the correct pictures. 5.________________ 6.__________________ Poster Newspaper article Sponsorship TV Advertisement Stand at a trade fair Point-of-sale display Poster Stand at a trade fair Promotional Plan New Words Expressions sponsor v. 赞助The competition was sponsored by Ruinart Champagne.比赛是由慧纳酒庄赞助的。 spender n. 花钱的人The Swiss are Europe’s biggest spenders on food.瑞士人是欧洲人中在食品上开销最大的人群。 spokesman n. 代言人；发言人A UN spokesman said that the mission will carry 20 tons of relief supplies.联合国的一名发言人说，该代表团将携带20吨救济物资。 Promotional Plan New Words Expressions shopper n. 购物者；顾客I’m a patient shopper. 我是个耐心的购物者。 impulse n. 冲动；一时的念头Unable to resist the impulse, he glanced at the sea again.他抑制不住冲动，又向海面瞥了一眼。 in charge of 负责；掌管Who is in charge of the administration of your company? 你们公司的行政工作由谁负责？ Promotional Plan New Words Expressions on impulse 一时冲动She wrote that letter on impulse. 她一时冲动写了这封信。 Promotional Plan Ⅱ Extensive Watching The sales team is discussing ways to promote the new product. W