MarketingAnalysis宝洁市场营销案例分析英文版.ppt

Marketing Analysis Maker ： ###### ###### P G company and product introduction Corporate value Market segmentation brand strategy advertising strategy Catalogue marketing strategy P G company introduction Proctor and Gamble is the full name of Procter Gamble Company (Procter Gamble Company), was founded in 1837 by William Procter and James Gamble in the Midwest of Cincinnati. It is the worlds largest maker of washing and skincare and health products, is currently one of the worlds largest commodity companies. The PG consists of over 135,000 employees working in over 80 countries worldwide. The PG has one of the largest and strongest trusted brands, including Pampers, Tide, Pantene, Pringles, Crest and Olay, and so on. introduction to products Procter gamble in 1988 set up joint ventures in China, guangzhou . Lets take shampoo for example:It is not taking Consumer demographic variable characteristics （ like ， age or sex ）， but according to the features of consumer hair to niche markets.Head and shoulders, it is need for dandruff hair;Pan ting, hair needs nutrition;Rejoice, is for those who want silky hair;VS ， for professional hair care 。 Each brand has its specific market, and each brand products and have more specific cter gamble products market segmentation is a comprehensive and accurate, covering almost all markets. market segmentation PGs multiple-brand strategy, from the function, price, packing and so on various aspects divided into multiple markets, meet different levels, different needs of various customer demand, and thus cultivate consumer brand preference to our enterprises, improve its loyalty, the company formed a strong impression in the customer heart, improved the market leadership and brand reputation of the procter gamble. brand strategy Customer propaganda and accumulation of knowledge Ordinary consumers lac