体验商务英语3教案 Unit 2 1st.docVIP

PAGE PAGE 1 一、教案头 编号： 授课班级： 授课日期： 年 月 日 年 月 日 年 月 日 本次课标题：Unit 2 Brand (Vocabulary Listening Reading) 教 学 目 标 能力（技能）目标 知识目标 1. Comprehend the concept of brand 2. Describe the advantage and disadvantage of brand 3. Put the words and expressions associated with brand management into use 4. Note down what branding is 5. Read for information of fashion piracy 1. Concept of brand 2. Advantage and disadvantage of brand 3. Words and expressions associated with brand management 4. Listening for branding 5. Reading for fashion piracy 能 力 训 练 任 务 及 过 程 Greet Ss and introduce the assignments of these two periods. Lead-in: Starting up. Vocabulary: Brand management. Listening: What is branding? Reading: Fashion piracy. 参考资料 Teacher’s Resource Book （高等教育出版社） 二、教学设计 步 骤 教 学 内 容 教学方法 Activities (学生活动) Time (时间) 告知 (教学内容、目的） Lead-in: Starting up Vocabulary: Brand management Listening: What is branding? 4. Reading: Fashion piracy 讲授 2m 引入 （任务项目） Lead-in: Starting up Q1: Are they international or national brands? Q2: What image and qualities does each one have? Q3: Do the products have anything in common? Q4: For example, when you buy jeans, do you always buy Levis? 提问 Ss answer the questions. 5m 操练 （掌握初步或基本能力） Vocabulary: Brand management These exercises deal with some collocations of the word brand. 练习 Ss match the words to the meanings. 20m 深化 （加深对基本能力的体会） Listening: What is branding? This listening comes from an authentic interview with a marketing specialist. The exercises focus on prediction and listening for information. 听力理解 Ss listen to the tape and note. 25m 归纳 （知识和能力） Different words and phrases describing brand mangement. Process of branding. 讲授 Ss have a short summary. 5m 训练 (巩固 拓展 检验) Reading: This article, adapted f