Digital Marketing Digital Marketing Report Production (数字营销报告制作） Digital Marketing Report Production(数字营销报告制作).ppt

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2020-09-28 发布于北京
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Digital Marketing Digital Marketing Report Production (数字营销报告制作） Digital Marketing Report Production(数字营销报告制作).ppt

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Digital Marketing Report 汇报人：刘巧曼 2018年04月16日江苏经贸职业技术学院 Website Data Analysis 1 Social Media Data Analysis 2 SEM Data Analysis 3 目录 Contents 目录 Website Data Analysis 1 Website Data Analysis Website CARESUN has its own independent site. Keywords The number of keywords on the website has exceeded 999. Indexed The CARESUN website began to be included in the search engine on March 6, 2017, and a total of 1562 pages were included. Backlinks The CARESUN website has 331 external links. Website building Site Overview The CARESUN website brought a total of 24,000 sessions, including 21,000 unique users and a total of 79,000 visits. The average bounce rate of the website is 47.0%, which is close to the average bounce rate of the top 80 websites of the linen industry. The website received a total of 66 enquiries. Website Traffic The CARESUN website brought a total of 24,000 sessions, of which 21,000 were unique users. 71.3% of the traffic comes from paid traffic. 24.7% of the traffic comes from organic search and directory submission. 点击输入标题 Enquiry Data Tablecloth Napkin Bathrobe Towel 6.5% 41.9% 8.1% 64.5% A total of 40 inquiries regarding towel were received, accounting for 64.5% of the total enquiry. A total of 5 inquiries regarding bathrobe were received, making up 8.1% of the total number of enquiry. A total of 26 inquiries regarding napkin were received, accounting for 41.9% of the total enquiry. A total of 4 inquiries regarding tablecloth were received, accounting for 6.5% of the total enquiry. Page View Data Bounce Rate Data Social Media Data Analysis 2 Social Media Data Analysis SNS Operations Caresun Facebook Business Homepage Dimensions Summary sessions 118 fans 21 Change homepage times 6 Caresun LinkedIn Business Homepage Dimensions Summary sessions 50 fans 5 Change homepage times 6 Number of posts Facebook Number of posts LinkedIn Number of posts From May 2017, we began operating CARSUNs SNS channel, published 218 articles on Facebook, published 91 articles on