国际贸易实务 包装标志 商品的包装和标志（双语版）.ppt

国际贸易理论与实务（双语版） International Trade Theory Practice（English Chinese） 人民邮电出版社 财经编辑部主任 刘 琦 After learning this chapter, you will be able to: 1. Acknowledge the definition and function of packing; 2. Understand and grasp the kinds and marks of packing; 3. Familiar with the stipulations of packing clause in a contract. Question: How does this situation occur? In a supermarket in the Netherlands, there is a set of yellow bamboo canned tea with characters of “Chinese tea” on one side and ancient costumed maids on the other side, engraved with delicate looks and considerable ethnic characteristics, but few foreign consumers are interested in. Packing is used for the general operation of putting goods into containers for shipment and storage. 1. Definition 2. Purpose and Significance of Packaging 2.1 Three Main Purposes of Packaging 包装的三大目的 One of the basic purposes of packing is to protect the product. The second purpose of packaging is to make the product appealing to the buyer. The other common purposes of packing are to provide information about the product inside, make it easy to carry the product, and provide convenience in using the product. 2.2 Significance of Packaging 包装的重要性 Packaging is a continuation of the commodity production. The vast majority of goods can only go into circulation to realize its use value and value after package. 1. Kinds of Cargoes The kinds of cargoes are various in international trade. From the view point of whether they need packing, they fall into three kinds, which are Nude Cargo, Cargo in Bulk/Bulk Cargo and Packed Cargo. 1.1 Nude Cargo 裸装货 Nude cargoes or nude packed commodities refer to those kinds of cargoes whose qualities are more stable and to be shipped without any packages or in simple bundles. 　Without any packages; 形态上自然成件； 　Not easy to be influenced by outside circumstances; 能抵抗外界影响； 　In simple bundles; 略加捆扎； 　Difficult to be packed. 难以包装。 1.2 Bulk Cargo 散装货 Cargo in bulk refers to goods which are shipped