保时捷911深圳上市活动方案.pdf

——保 时 捷 911 深 圳 上 市 活 动 方 案—— New porsche 911 listed on the shenzhen conference 1. Theme elaboration 主题阐述 After a very successful development of Prosche in China, this launch of porsche’s core product is an important milestone in the brand development, its positoning and perception to the clients and prospects. 保时捷在中国已经得到蓬勃发展，并且前景一片光明，在这样一个形势下，保时捷的核心产品发布会便为其品 牌推广，定位以及加深其客户和潜在客户对于其品牌认知的一个重要里程碑。 The prosche 911 is the core, the heart and the DNA of Porsche.，Has the goal, has successful ，”to the core ”the concept is also the cultural essence of the Porsche 911 vehicle , Agile, dynamic, wild, uncompromising style of movement 保时捷911车型是最能传承保时捷品牌基因的核心车型。有志于心，势在必得。“志于心”的概念也是保时捷911车 型所涵盖的文化精髓:敏捷、动感、野性,毫不妥协的运动风格 2.The purpose 活动目的 “take the customer for core”, advocated that the fusion the customer relations management is the auto sale service provider at present the pursue service idea, has held the customer, has won the market. “ 以顾客为中心”，提倡融和的客户关系管理是汽车销售服务商目前追求的服务理念，抓住了客户，就赢得了市场。 In the competition intense market, the promotion brands added value, lets the vehicle owner enjoy the out of the ordinary brand sincere honor, is the enterprise sends wins the road! 在竞争激烈的市场，提升品牌的附加值，让车主享受与众不同的品牌真挚荣誉，是企业的致胜之道！ Takes advantage of New porsche 911 listed on the shenzhen conference , the conformity social resource, constructs customer platform which a spirit talks about with interest, achieves the brand connotation depth penetration, is this active goal 借势保时捷911上市新闻发布会，整合社会资源，构建一个精神乐道的客户平台，达到品牌内涵纵深 穿透，是本次活动的目的。 活 动 流 程 安 排 时间段 项目 历时 项目内容 18：00—19：00 welcome欢迎 1h 礼仪在门口迎宾，并引导 19：00—19：03 Director prologue 主持人开场白 3m 介绍嘉宾 19：03—19：09 Welcome speech欢迎致辞 6m 厂家领导致辞，