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目录
一、前言··································································1
················2
二、汽车销售服务市场分析··································
1 、潜在的新进入者的威胁···············································2
·············3
2 、行业内现有企业的竞争··································
3、供应者的议价能力···················································3
····················4
4 、客户的议价能力·································
5、替代品的威胁·······················································4
·········5
三、招商阶段厂家与经销商之间关系及存在问题·······················
1、一般招商申请流程···················································5
················6
2、关系及存在问题·····································
四、经营阶段厂家与经销商之间关系及存在问题································8
··············8
1、关系·················································
2、存在问题···························································9
················11
五、实例——比亚迪品牌经销商与厂家························
1、概述·······························································11
·······························11
2 、比亚迪发展及其现状··················
3、比亚迪厂家压榨经销商的主要手段·····································13
··································16
4 、总结·····························
一、前言
2009年，在世界经济形势大环境不景气的条件下，中国汽车市场的表现却一片大好。在
国家政策的支持刺激之下，全年产销分别为1379.10万辆和 1364.48 万辆，同比增长48.30%
和46.15%。中国已超越美国成为世界第一生产和消费国。2010 年上半年 1月至 10月，中国
汽车产销分别达到1462.38万辆和14
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