国际营销(双语)期末章节重点.pdf

国际营销( 双语) 期末章节重点 考试题型：单选 10×1 判断并改错 5×3 名词解释 5×4 简答 5×6 论述 1×10 案例分析 1×15 第一章 The Scope and Challenge of International Marketing 一、名词解释 1、international marketing 国际市场 International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and service to Consumer or users in more than one nation for a profit. 2、uncontrollable elements 不可控因素 The elements of business environment which beyond the control of companies. 3、SRC Self-Reference Criterion 自我参展标准 An unconscious reference to ones own cultural values, experiences, and knowledge as a basis for decision. 4、Global Awareness 全球意识 Tolerance of cultural difference and knowledge of cultures, history, world marketpotential, and global economic, social, and political trends. 二、简答 2、“. . . the marketer ’stask is the same whether applied in Dime Box, Texas, or Dar es Salaam, Tanzania. ”Discuss. The only difference between domestic marketing and international marketing is that the activities take place in more than one country. Therefore, the marketing task is the same throughout the world.As the business ’s goal is same in different place, which is to make profit by promoting, pricing, and distributing products for which there is a market. In the other word, the task never change, which are deal with controllable elements and uncontrollable elements. 4 、 Discuss the four phase