商务英语学习总结.docx

商务英语学习总结 篇一：商务英语概念总结 Unit10 1.Marketing:Marketingisatotalsystemofbusinessactivitiesdesi gnedtoplan,price,promotionanddistributewant-satisfyingprodu ctstotargetmarketstoachieveorganizationalobjectives. 2.Marketopportunity:profitablepossibilitiesoffillingunsatis fiedneedsorcreatingnewonesinareasinwhichthecompanyislikelyt oenjoyadifferentialadvantage,duetoitsdistinctivecompetencie s. 3.Marketresearch:collectandanalyzeinformationaboutthesizeof 1 / 10 __来源网络整理，仅作为学习参考 apotentialmarket,aboutconsumer ’ sreactiontoparticularproductorservicefeatures,andsoon. 4.Marketingmix:allthevariouselementsofamarketingprogramme,t heirintegration,andtheamountofeffortthatacompanycanexpendon theminordertoinfluencethetargetmarket. 5.FourPs ’ofmarketingmix: Productwhichisdesignedtobuilduptheirreputationratherthantos ellparticular products. 3.abrief:astatementoftheobjectivesoftheadvertisingcampaign. 4.overalladvertisingstrategy ： itconcerningthemessagetobecommunicatedtothetargetcustomers. 2 / 10 __来源网络整理，仅作为学习参考 5.amediaplan:specifyingwhichmediawillbeusedandinwhichpropor tions. Unit12 1.developproductorbrandawareness:informpotentialcustomers:i sconcernedwithmaintaining,improvingorprotectingtheimageofac ompanyorproduct. 4.publicityatthepricethatwouldhavetobepaidtoreplacethem 工作 *myresponsibilityistomakesurenewmodeldesign ?我的 任 是?。 *beinchargeofdesignbudget ；主管 *dealwithalotofdifferentpeopleinthecompany 理；（涉及；做生 意 3 / 10 __来源网络整理，仅作为学习参考 *I ’mresponsibleforco-ordinationn. ；配合 betweendesignand 我 ?。 *Myjobinvolvesindoingsth. 我的工作包括做某事。 *taketimeoff ，包括社会保障，包括健康保 ofMay2foraclerk,Ioffermyselfforthepost. 2 ）Inreplytoyouradvertisementintoday ’ sIamagoodaccountantandhaveathoroughknowledgeoftheEnglishlan guage. 2)Ihavereceivedagoodeducation,andknowEnglish,Spanishandshor thand 速 . ◎Aboutenclosure 附件 ） Youwillfindenclosedanoutlineofmyeducationandbusinesstrainin gandcopiesoftwolettersofrecommendation. ） 4 / 10 __来源网络整理，仅作为学习参考 Enclosedpleasefindaresumeandaphoto.3)Iattachscheduleofmyqua lificationa