三星公司新产品危机公关策略及其改进对策研究应用.docx

论文题目：三星企业新产品危机公关策略及其改善对策研究 专业：国际商务 摘要 伴随现在网络多媒体发展，任何企业危机全部会暴露在公共社会环境之中，这也使企业面对更多舆论压力。企业要想在当下社会环境下取得连续发展，必需要含有科学危机公关处理策略。企业危机管理已经成为现代企业研究热门领域。企业危机管理精髓是在危机来临之前怎样识别、防范危机发生，危机来临时怎样管理危机和将危机转化为企业发展机遇。企业重视和媒介和用户维持良好关系，在危机发生时，以正面主动态度去处理问题，确保企业声誉，是企业长久发展有效策略。 本论文以三星企业实际案例出发，探讨三星企业新产品危机公关策略和改善对策。寻求企业危机公关企业发展之间关系，发觉危机公关管理对于推进企业成长作用和价值。同时对三星新产品危机公关策略进行改善对策研究。提出自己有效见解。 本文以企业危机理论、危机公关理论作为理论研究基础，经过多方面理论综合深入阐释三星企业危机公关处理。探讨三星企业危机公关产生原因、处理步骤和应对策略。 关键词:三星；危机;危机公关;公关策略 abstract With the development of network multimedia, the crisis of any enterprise will be exposed to the public environment. In order to achieve sustainable development in the current social environment, enterprises must have a scientific crisis public relations strategy. Enterprise crisis management has become a hot research field of modern enterprises. The essence of enterprise crisis management is how to identify and prevent the crisis before the crisis, how to manage the crisis and how to turn the crisis into the opportunity of enterprise development. Enterprises focus on maintaining good relations with the media and customers, in the event of a crisis, with a positive attitude to solve the problem, to ensure the reputation of the enterprise, is an effective strategy for long-term development of enterprises. In this paper, the actual case of Samsung Corp, Samsung Corps new product crisis public relations strategy and improvement measures. To find the relationship between the development of enterprise crisis public relations, and find out the role and value of crisis public relations management to promote the growth of enterprises. At the same time, the countermeasures to improve the strategy of Samsungs new product crisis public relations are studied. Put forward their own views. In this paper, based on the theory of crisis management and crisis public relations, this paper further explains the crisis public relations management of Samsung Corp through various theo