毕马威的案例分析赛南京大学赛区优秀作品.ppt

自京大身 NANJING UNIVERSITY Idea group Spotlight: 360Buy 邢哲:1529×××x32 胡凌子:159 XXXXX707 薛超:1590xxxx070 邹晶:137Xxxx×125  Catalogue Background and Market Analysis Financial Analys Marketing and HR Strategy Plan for Logistics System Future Development   Background and Market Analysis ---Swot Analysis g Currently, 80% of online sales market in home appliances has been shared by five E-Commerce Corporations, involving 360Buy, Suning Online, New Egg Joyo Amazon and Dang Dang. com, the rest 20% of which divided by hundreds of the smaller. The competition, however, enters a new stage after the intrusion of Gome, Suning s the independent operation practice and the vivid growth of E-Commerce online platforms by individual suppliers. 2011 marks a year of fierce struggles and market share redistribution. g The conclusion is that the advantage of E-Commerce lays in price. Due to the comparison between Suning and Gomes online business, E-Commerce has become a black horse in the sale of home appliances 今 Strengths 360 Buy captures the maximal network platform in 3C online business in China t possesses 15,000,000 registered users, 1200 suppliers, a gradually improved firms of its kind. Specifically, it offers lower prices-though not the lowest- and replacement and even returned purchase are allowed in after sale service hich is of rare value. In December 2010, Group Purchase program has opened to registered users.   Swot Analysis 今 Weakness Mounting inflation and a swelling scale has been weakening its integral controllability. Besides, continuous large scale of financing will dilute the funders shareholding. Moreover, 5 years of low profits operation is in contradiction to the great business scale. So far, 360Buys wide sales scale has largely depended on lower pricing. However, since 3C commodities are in a high standardization level, but charged of an open and transparent price, the gross profit rate is fairly low 今 Threats: 2 In 3C business