4.自己复制粘贴的相关内容（HV道德决策模型理论）+ 道德认知（道义性评价）+道德认知（目的性评价）.docx

Thirdly, we adopt and extend the ethical theories Hunt-Vitell framework as the theoretical foundation for our study to understand how individual investors evaluate corporate social responsibility (CSR) actions, which improve our understanding of impact investing practices as well as their underlying motivations and performance results. Bregman R, Peng D X, Chin W. The effect of controversial global sourcing practices on the ethical judgments and intentions of US consumers[J]. Journal of Operations Management, 2015, 36: 229-243. 全篇都在讲HV模型，都可以看！ This research uses the Hunt–Vitell framework as the theoretical foundation for a structural equation model of the deontological and teleological evaluations used by individual investors when making investment decision of a firm’s social responsibility practices. 本研究以著名的Hunt-Vitell框架为理论基础，建立了个体投资者在对企业社会责任实践进行投资决策时所使用的道义性和目的性评价的结构方程模型。 The H–V framework suggests that a consumer’s ethical judgment results not only from an evaluation of the rightness or wrongness of a practice (a deontological evaluation) but also from an evaluation of the consequences of the practice (a teleological evaluation). H-V框架认为，消费者的道德判断不仅来自于对一种行为的对错性的评价(道义性评价)，而且来自于对这种行为的后果的评价(目的性评价)。 The behavior of buying stocks in the stock market can also be understood as a kind of consumption to some extent. Therefore, for investors, the ethical judgment in the investment decision-making process also includes both deontological evaluation (ethical judgement) and teleological evaluation (evaluation of stock value). 投资者在证券市场上购买股票的行为，某种程度上也可理解为是一种消费。同理，对投资者而言，其在投资决策过程中的道德判断也包含道义性评价（ethical judgement）与目的性评价（evaluation of stock value）两个方面。 These two evaluations collectively determine overall judgment which then affects investor investment intention. 这两种评估共同决定了总体判断，进而影响投资者的意愿 H–V model posits that individuals will combine these two evaluations in order to make an ethical judgment that will affect behavior through intentions. In addition, the H–V model suggests that tel