我国大型旅游企业国际化经营战略选择.docVIP

Y 83803：] 曲財任大勞 项士学位论文 论文 (中文〉 (英文）丨…丨...说朋了skj?放......... 作者姓名 兵政 学院(系、部)...........餘,mlmjl...... 学科专业 .......... 论文 研究方向.........”?.mmsMAiL 指导教师 本我我教秋 〇〇《年+ Jj其十9 牌意识薄弱、缺乏核心竞争优势，国际化经营经验不足，国际化经营仍处与探索 第五章以饭店集团为例，从规模实力与集团化、E域分布特征、国际化经营 环境三方面对中外大型旅游企处国际化经营进行比较分析。 第六章结合发达国家实例，论述国外大型旅游企业国际化经营的战略模式， 为我国大型旅髒企此国际化经营战略制定提供经验依据。 第七章我国大型旅游企业国际化经营的战略选择是论文的主体部分，首先提 出我国大型旅游企业国际化经营的总体战略思路：大型旅游企业国际化经营应该 结合自身的实际情况，有计划、有步骤地采取三步走的战略：第一步是在建立大 型旅游企ik集团，构筑大型旅游企业的梭心竟争优势；第二步是要在国内旅游亩 场巩固企业的竞争优势，并结合本国公民出境旅游市场的发展通过低、中级形式 的国际化经营活动向国陈旅游市场滲透；第三步是综合运用直接投资、合资、租 赁、并购以及非资本維度的管理合同、特许经营、联号扩张、集团化发展等多种 国际化经营策略，开展全方位、大规模的全球化经营。然后分割从微观、中观、 宏观层面论述我国大型旅游企业国际化经营的战略选择及其相应的策略。 第八章结论部分总结了论文各章节中所分析论述的结果。 关键谓；企业国际化经营大型旅游企业旅游企11^集团 Abstract Under economic globaHzation background, in the face of worldwide internationalization tide and stronger international rival, world economic globalization trend makes it necessary for tourism enterprises in China carrying out international operation. Because international operation is based on group, networked and intensive management, only large-sized tourism enterprises in China with sound conditions have stronger market attacking ability and greater competition advantage, therefore, pmmoting the large-sized tourism enteiprises of our country to develop overseas adapts to the trend of economic globalization and integrated development of domestic and internatioiml markets, which is not only necessary to grasp the opportunity of access to WTO to promote International development of tourism industry, but also the strategic r^uiremeat for improving all-round quality of tourism industry and taming China into world tourism powerful coutitry. Large—sized tourism enterprises international operation of our country started in the 1990s, the initial purpose to set up the tourism enterprises abroad is mainly to make a contact, research and study, collect information, propagate and promote, then begin to be engaged in transnational tourism business when the condition is ^adualiy mature. B