教学课件 商务英语综合教程第4册.ppt

SIBC, DUFE Chapter 10 Book 4 New Words innovation (1) = [C] a new idea, method, or invention recent innovations in English teaching (2) = [U] the introduction of new ideas or methods We must encourage innovation if the company is to remain competitive. Many people feel bewildered by the speed of technological innovation. SIBC, DUFE Chapter 10 Book 4 New Words interior = the inside part of something The estate agent had pictures of the house from the outside but none of its interior. The cars interior is very impressive - wonderful leather seats and a wooden dashboard. SIBC, DUFE Chapter 10 Book 4 New Words facilitate = make it easier for a process or activity to happen Computers can be used to facilitate language learning. The current structure does not facilitate efficient work flow. The new trade agreement should facilitate more rapid economic growth. SIBC, DUFE Chapter 10 Book 4 New Words stimulating = exciting or full of new ideas; making people feel more active Universities have been asked to make their courses more attractive and stimulating. Aerobics is one of the most stimulating forms of exercise. The college offers a challenging and stimulating environment in which to study. SIBC, DUFE Chapter 10 Book 4 New Words slogan = a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc an advertising slogan the Democrats campaign slogan The slogan was a pun on the name of the product. SIBC, DUFE Chapter 10 Book 4 New Words specialty (1) = a type of food that a person, restaurant, or area is well known for Oysters are a local specialty/a specialty of the area. (2) a subject or job that you know a lot about or have a lot of experience of Johnsons specialty is medieval European history. (3) a particular product or business that has one purpose or sells one type of thing an area with clothes retailers and specialty shops SIBC, DUFE Chapter 10 Book 4 New Words counseling counsel = give adv