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How To Value
A Company:
An In-Depth Guide To The
Business Valuation Process 2021
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Table of Contents
What is a valuation? 4
• Data used to determine valuations
• Who uses business valuations?
How to value a company 8
• Methods for post-revenue companies
• Methods for pre-revenue companies
Selecting a business valuation method 19
Determining if a company is over or undervalued 20
• Examples of overvalued companies
• Examples of undervalued companies
Where to find valuation data 27
• Public filings (S1, IPO, government filings)
• Actuals and estimates (through CBI
Dow Jones VentureSource data)
• Whisper valuations
Trusting the market 32
How To Value A Company: An In-Depth 3
Guide To The Business Valuation Process
In this report, we explore what data is
needed to value a company, how to spot
undervalued or overvalued businesses,
and which valuation methods to use.
Both a science and an art, valuing a business is notoriously hard.
But knowing a company’s value is crucial.
Business valuations help venture capital (VC) firms track their
portfolio performance, mergers and acquisitions (MA) teams
analyze acquisition targets, and entrepreneurs raise money.
In this report, we explore how to value a company, whether it’s
public or private, pre-r
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