企业管理创新-以北京链家房地产经纪有限公司为例.docVIP

PAGE 16 摘 要 近些年，住房已经成为人们关注的重点，并且需求不断提升，中国房地长行业快速发展，随着住房用地的不断减少，存量房买卖在整个房地产市场中的占比越来越高。从1998年房改开始，房地产经纪公司的设立越来越多，并且随着社会的不断发展，房地产经纪公司巨大的机遇与挑战，但是目前很多的房地产经纪公司的管理方式还比较传统，并没有随着社会的发展去创新改变，传统的管理方式已经不能让企业当前市场的发和提高企业的效益。 本文以北京链家房地产经纪有限公司为例，重点分析了企业管理的创新与目的，并且对于企业在实际的创新过程中出现的问题进行了详细的阐述，同时将其与实际情况相结合，将北京链家房地产经纪有限公司的创新途径进行了具体的分析，并且将其创新管理的发展趋势进行了研究，总结几点房地产经纪公司的管理创新的可行措施。 关键词：房地产；经纪；链家；管理；创新 Abstract In these years, Housing has become the focus of attention, And the demand is rising, Rapid Development of Chinas Real Estate Industry, With the continuous reduction of housing land, Stock house sales account for an increasing proportion in the entire real estate market. Since the housing reform in 1998, more and more real estate brokerage companies have been set up. And with the continuous development of society, real estate brokerage companies have great opportunities and challenges. But at present, many real estate brokerage companies still have traditional management methods, Not with the development of society to innovate and change, the traditional management mode has been unable to allow enterprises to develop the current market and improve the efficiency of enterprises. This paper takes Beijing LianJia as an example, The innovation and purpose of enterprise management are analyzed emphatically. At the same time, it elaborates on the problems in the actual innovation process of enterprises, and combines them with the actual situation. This paper makes a concrete analysis of the innovative ways of Beijing LianJia. and studies the development trend of its innovative management, and summarizes some feasible measures for the management innovation of real estate brokerage companies. Key Words：Real estate; Brokerage; Lianjia；Management; Innovation 第1章 绪 论 1.1研究背景及意义 1.1.1研究背景 企业管理是对企业生产经营活动进行计划、组织、指挥、协调和控制等一系列活动的总称，管理是一个企业的核心，企业的正常运行离不开有效的企业管理，通过有效的管理能够使资源的到最大化的利用，从而提高企业的运行效率。随着社会在不断进步，经济全球化的不断推进，企业的内外部环境也在不断变化，企业的设立和破产充斥这各个行业，在这个过程中，通过企业管理不断优化企业的经营活动是一个企业保持持续快速发展的源泉。一个企业如何在浩如烟海中凸现出来，