坚果礼品包装设计.docxVIP

PAGE PAGE 17 坚果礼品包装设计 摘要： 本次课题选用加厚食品级牛皮纸内淋PE膜，做成直径13cm高10cm的圆柱桶装坚果包装，在柱体侧面做相应坚果外形的开窗，透明PE膜内封，以便向消费者展示内部商品的质量。盒顶部用普通厚度牛皮纸进行密封，最外层是加厚牛皮纸制成的盖子进行二次密封，中间部分可盛放果皮垃圾袋和开口器。装潢方面根据坚果分为树坚果和种子坚果两类，内包装盒体分为两种类型，树坚果整体为蓝色，种子坚果整体为黄褐色，表面都有手绘的坚果树的外形；果皮垃圾袋两侧印有坚果树和坚果真实图片，并附有文字说明坚果的特点、营养和食用量；外包装礼品包装装潢涵盖蓝色和黄褐色两部分，并指出坚果能吃，坚果包装能学知识的特点。 关键词：坚果包装；包装设计；礼品包装 Nut Gift Packaging Design Abstract: This project selects the thickened food grade kraft paper inner lining PE film, and is made into a cylindrical barreled nut package with a diameter of 13cm and a height of 10cm. The window of the corresponding nut shape is opened on the side of the column, and the transparent PE film is sealed to show the consumer. The quality of internal goods. The top of the box is sealed with ordinary thickness kraft paper, the outermost layer is a cover made of thick kraft paper for secondary sealing, and the middle part can hold the peel garbage bag and the opener. According to the nut, the decoration is divided into two types: tree nut and seed nut. The inner box is divided into two types. The whole tree nut is blue, the seed nut is yellowish brown, and the surface has a hand-painted nut tree shape; Both sides of the bag are printed with real pictures of nut trees and nuts, accompanied by text indicating the characteristics, nutrition and consumption of the nuts; the outer packaging gift packaging covers blue and yellow and brown parts, and points out that nuts can be eaten, nut packaging can learn knowledge. specialty. Keywords：Nut Packaging; Package Design; Gift Wrapping 1 绪论 1.1课题研究背景 随着现代生活品质的提升,人们开始特意接触并学习营养的均衡搭配，而坚果加工简单，会极大的保留坚果自身所富含的糖类、蛋白质、脂肪、维生素和矿多种矿物质以及促进消化的膳食纤维，部分坚果还含有大量的油，比如葵花籽，市场也有售卖葵花籽油，也说明坚果的含油量是很高的。坚果不仅富含的营养种类很多，还含有能够养胃、润肺、补气血、益肾、补脑、抗衰老、预防心脑血管疾病的成分，这也使得坚果也成了现代人日常生活的营养补充必需品，人们每天除了注意补充最基本的蛋奶鱼肉豆等营养，也会每天进食一定量的坚果进行一些营养的补充。坚果的口感极好，深受年轻人喜欢，也成了消遣时间的最好选择。 受中国的传统观念的影响，一些大的节日如中秋节春节等都会购买礼品相赠，坚果价格中等，口感好营养高，也就成为了节日赠送的礼品，将包装精美的坚果送朋友送亲人都是不失礼面而又显得亲切。 中国的种植业技术日渐成熟，坚果的种植成本低，收益高，易打理，所以坚果的种植也是愈来愈多，这可以有效的提高坚果种植地的经济