市场营销-大学生旅游消费行为调查论文材料资料.docx

PAGE 29 大学生的旅游消费行为调查 【摘要】2010年以来，国民生活的水平质量和收入越来越好，人民慢慢的在物质方面的上得到满足，在精神方面的享受也慢慢的在追求。现阶段的社会，人民不仅仅在生活上的节奏比以往快，在工作上节奏更快，精神压力也是前所未有的，越来越多的人们选择在有空暇的时间去旅游，作为一个放松、休闲的方式。同时也是作为一种精神追求和精神文化享受。当前的大学生的教育水平高、文化素养水平高，喜欢接受新鲜事物，对未来的生活满怀期待，一切的事物都能够引起他们的注意力。由此可也看出，大学生旅游出行俨然成为大学生们学习了解文化知识、了解当地的特色、了解于认识世界的一个很好的方式。 当代大学生现阶段处于学生和步入社会的一个过渡期，虽然他们经济能力有限，但群体数量庞大、时间充裕，有着向往自由，走进社会，走进与接触大自然的想法。因此，它们对促进和改革中国旅游业的发展起到了重要的作用。 现阶段，当前大学生成为我国旅游市场中一个不可或缺的部分，具有无限的市场潜力。大学生是如此的独特，他们有不同的旅游消费习惯和观念。因此，本文对广东药科大学中山校区大学生的旅游消费行为进行了研究。通过问卷调查的方式获取问卷数据，采用描述性统计方法，分析样本的分布特征、不同的人口统计学特征、旅游态度和旅游情况等。最后，对当前旅游市场下大学生的发展提出了一些建议。一是大学生自身的消费意识。第二，高校要正确引导大学生的旅游消费。三是旅游相关部门和旅游相关行业及经营者制定相关政策。 【关键词】大学生 、旅游、旅游消费行为 A survey of college students tourism consumption behavior [Abstract] Since 2010, the national living standard and quality and income have been getting better and better, and the people have gradually been satisfied in material aspects and pursued in spiritual aspects. At this stage of the society, people not only in the pace of life faster than before, in the pace of work faster, mental pressure is unprecedented, more and more people choose to have free time to travel, as a way to relax, leisure. It also serves as a spiritual pursuit and cultural enjoyment. The current college students have a high level of education and cultural literacy. They like to accept new things and are full of expectations for the future life. Everything can attract their attention. Therefore, tourism has become an important way for college students to broaden their knowledge, understand the culture, understand the local conditions and customs, and understand the world. Contemporary college students are in a transition period of being students and stepping into the society. Although their economic ability is limited, they have a large number of groups and abundant time. They have the idea of yearning for freedom, going into the society and getting in touch with the nature. Therefore, they have played a significant role in promoting and reforming t