市场营销-5G手机营销策略的机遇和挑战论文.docx

5G手机营销策略的机遇和挑战 【摘要】5G是拥有高速率、低时延、低功耗的一种新的也即第五代通信技术，改变并促进了AI与传统产业融合的方式，开启了万物互联的新时代，早在2009年，华为就开始研究5G技术，而我国5G正式商用的时间是工信部开始发放5G商用牌照，即2019年是我国5G商用元年。5G技术而能让广泛人名群众接触5G技术的便是5G手机。本文首先论述了5G手机选题的背景和意义，介绍了研究方法，阐述了相关营销理论，并详细深入的分析了营销策略、营销渠道等。随后分析了5G手机当前面临的宏观营销环境，运用SWOT分析模型分析了5G手机当前发展的优势、劣势、机会和威胁。最后从四个方面对5G手机的营销策略进行分析，包括产品策略、价格策略、渠道策略和促销策略，提出5G手机的营销改进策略。最后，总结全文，为5G手机在当前市场环境下如何进一步优化营销策略，进一步提高对年轻消费群体的吸引力提供有益借鉴，在激烈竞争中进一步巩固市场地位，占据主动权。 【关键词】5G；5G手机；营销策略 注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。 Opportunities and challenges of 5G mobile marketing strategies [Abstract] 5G is a new fifth-generation communication technology with high speed, low latency, and low power consumption. It has changed and promoted the integration of AI and traditional industries, and opened a new era of interconnection of all things. Huawei began to study 5G technology, and the official commercialization of 5G in China was when the Ministry of Industry and Information Technology began to issue 5G commercial licenses, that is, 2019 is the first year of 5G commercialization in China. 5G technology is the 5G mobile phone that allows a wide range of people to access 5G technology. This article first discusses the background and significance of 5G mobile phone topic selection, introduces research methods, elaborates relevant marketing theories, and analyzes marketing strategies and marketing channels in detail. Subsequently, the macro marketing environment currently faced by 5G mobile phones is analyzed, and the current development advantages, disadvantages, opportunities and threats of 5G mobile phones are analyzed using the SWOT analysis model. Finally, the marketing strategy of 5G mobile phone is analyzed from four aspects, including product strategy, price strategy, channel strategy and promotion strategy, and the marketing improvement strategy of 5G mobile phone is proposed. Finally, the full text is summarized to provide a useful reference for how to further optimize the marketing strategy