必胜客欢乐餐厅南大街门店商圈选址可行性报告.pdf

必胜客西安市南大街门店商圈选址可行性报告 必胜客 欢乐餐厅 pizza hut 目录 第一章 有关必胜客 ···························································································· 0 1.1 简介 ··································································································· 0 1.2 企业文化 ····························································································· 0 1.3 中国市场 ····························································································· 1 1.3.1 迅猛发展 ···················································································· 1 1.3.2 直营模式 ···················································································· 1 1.4 经营模式 ····························································································· 1 1.4.1 基本介绍 ···················································································· 1 1.4.2 欢乐餐厅 ···················································································· 2 第二章 西安市南大街必胜客商圈潜力调查 ······························································ 3 2.1 商圈人口调查与分析 ·············································································· 4 2.1.1 本门店流动人口数量 ····································································· 4 2.1.2 流动人口来源与目地 ····································································· 4 2.1.3 潜在消费额调查与分析 ·································································· 4 2.1.4 年龄和性别比例 ·······································································