外贸函电unit 5 offer课件.ppt

Unit 5 offer 教学重点和难点 重点: 1. offer, receipt 等单词和subject to ,as follows等短语在函电中的用法; 2.与发盘相关的专业术语; 3. 实盘和虚盘的区别; 4.发盘的内容,即如何写有关发盘的函电. 难点: 1.实盘和虚盘的表示方法,即如何表明你的发盘是实盘还是虚盘? 2.发盘中主要交易条款的表示方法,即如何写好发盘? Business negotiations(关于交易磋商的函电) Classification(交易磋商函电的分类): Establishment of Business Relations(建立贸易关系的函电) Yancheng Jingwei International Group Co. , Ltd. (盐城经纬国际集团有限公司) To extend American market(进一步开拓美国市场) Catalogue(商品目录)and sample book(样本) Victory Trade Corp., Ltd.(美国维多利亚贸易有限公司 ) 81000 printed shirting (81000号印花细布) We are very pleased to receive your enquiry of 22nd May, which enquired about our 81000 printed shirting.(很高兴收到你方5月22日关于我方81000号印花细布的询盘.) We acknowledge with thanks receipt of your enquiry dated 22nd May.(感谢你方5月22日的询盘.) Receipt n. (1)收到 We are in receipt of your letter of June. (2)收据,收条 Cargo Receipt 货运收据; Deposit Receipt 存款收据; Freight Receipt 运费收据; Mate’s Receipt 大副收据; Parcel Post Receipt 邮包收据 Offer (1) 与offer搭配的动词和介词 make/send/give/fax an offer for/on/of… 发盘 Eg.1.Please make us an offer on 20 metric tons groundnuts. 请给我们一个20公吨花生的发盘. 2.We’re pleased to fax you an offer for the printed shirting.很高兴向你方传真印花细布的发盘. offer (2)实盘(Firm Offer)和虚盘(Non-Firm Offer)的区别: 与实盘相比,虚盘的内容不确定,有保留条件,不受约束，其表示方法主要有两种 A.Subject to 以…为条件,在…条件下 eg. We make you a special offer, subject to our final confirmation. 兹报特别盘,以我方最后确认为准. Subject to your reply reaching here before…以你方答复在…前到达为准 Subject to your immediate acceptance以你方立即接受为条件 Subject to our cable confirmation以我方电报确认为准 B.Without engagement/ obligation 不受此盘约束 We take pleasure in making you a special offer, subject to our final confirmation, as follows: US＄0.986 per yard CIF New York(很高兴向你方报特别发盘如下:CIF纽约价每码0.986美元,以我方最后确认为准) 1.Offer的其他种类： good/best offer (优惠发盘); special offer (特别发盘); favorable offer (优惠盘); package offer (一揽子发盘) As follows: 如下=as what follows. 这是一个习惯用语,所以Follows后面的s不能丢 E.g. It’s as follows: 如下: The telegrams re