体验商务英语第二册Unit3Companies.ppt

Tara Fashions Where is the head office? Cordoba , Spain What does it sell? Who are its customers? Annual turnover? Annual net profits? Number of stores: in Spain? in other European cities? Strengths? Future plans? Clothes for men , woman €260 million 15 Can bring out new designs very quickly Designs sold at right price Fashion-conscious men and women aged 20-35 14 (5 new stores next year) €16 million New store in New York next year Skills Presenting your company CASE STUDY Company Valentino Chocolates Headquarters Products No. of employees No. of shops Annual sales Problems Reasons Company profile Turin, Italy Luxury chocolates, biscuits cakes 300 75 €90 million Sales growths have slowed down, costs have risen profits have fallen Prices: too high Machines: too old Products: unpopular Staff: demotivated CASE STUDY Investment options Cost Purpose Extend the factory Buy out a local competitor Set up a factory in the US €500,000 €1.5 million €1.3 million Invest more in R D Launch a marketing campaign Finance a marketing trip to US €200,000 €500,000 €100,000 Invest in existing cafes Set up online sales €500,000 €150,000 Buy new machinery €200,000 Buy new cars €500,000 A €1.5-million investment plan Expanding business The future Marketing Increasing sales Improving facilities Motivating staff CASE STUDY Task Speaking You are directors of Valentino. Meet to discuss your investment plan. Decide on the appropriate investment options and present your ideas in groups as to how to use the €1.5 million investment - Try to reach an agreement on a final investment plan CASE STUDY Task Writing As a director of Valentino Chocolates, write a memo to your CEO outlining your investment plan. Give reasons for your choices. You may begin like the example below. Memo To: CEO From: Subject: Investment Plan In recent years Valentino has become one of Europe’s leading bands of chocolate. It is now ready to become