京东电子商务企业盈利能力现存问题及对策分析.docxVIP

PAGE PAGE 27 摘要 随着时间的推移，互联网越来越热，人们开始接受新事物，逐渐喜欢新的购物方式，依靠互联网进行交易。在这种环境下，中国的电子商务产业发展迅速。凭借对行业的深刻理解，许多行业已加入互联网市场并创建了自己的电子商务平台。该平台的创建和支持为行业的发展做出了重要贡献，更方便的在线购物环境允许更多用户加入该网络。互联网热潮已经到来，但它也带来了许多缺点：互联网进入门槛低，产品质量没有严格控制，网站技术滞后。这也是因为中国电子商务行业不成熟，相应人才缺乏等原因。因此，利用互联网环境创造科学合理的盈利模式，是中国现在要解决的难题。 本文以典型的电子商务企业京东为研究对象，运用文献分析，案例分析，SWOT分析和比较分析，并结合国内外科学家对电子商务企业利润模型的研究成果。京东电子商务企业深入分析盈利能力。首先，简要介绍了中国电子商务产业的发展状况，以及中国电子商务企业主要盈利能力的总结。其次，概述了京东电子商务企业的现状，分析了京东电子商务企业的主要盈利模式，分析了存在的问题及其背后的原因。最后，针对京东电子商务企业盈利能力存在的问题，提出了相应的优化和改进建议。本文的研究有助于JD电子商务企业加快实现利润预期，优化JD电子商务盈利模式，提高JD电子商务企业的竞争力，对JD电子商务企业的发展具有实际意义。同时，它也是中国其他电子商务企业发展的指导思想，有助于中国电子商务企业未来发展的稳步发展。 关键词：京东；电子商务；盈利能力；现存问题；对策分析 Abstract Over time, the Internet has become hotter, people have begun to accept new things, and gradually like new ways of shopping, relying on the Internet for transactions. In this environment, Chinas e-commerce industry is developing rapidly. With a deep understanding of the industry, many industries have joined the Internet market and created their own e-commerce platform. The creation and support of the platform has made an important contribution to the development of the industry, and a more convenient online shopping environment allows more users to join the network. The Internet boom has arrived, but it has also brought many shortcomings: the Internet has low barriers to entry, product quality is not strictly controlled, and website technology lags behind. This is also because Chinas e-commerce industry is not mature, and the corresponding talents are lacking. Therefore, the use of the Internet environment to create a scientific and rational profit model is a problem that China is now to solve. This paper takes the typical e-commerce enterprise JD as the research object, and uses literature analysis, case analysis, SWOT analysis and comparative analysis, and combines the research results of domestic and foreign scientists on the e-commerce enterprise profit model. JD e-commerce companies analyze the profitability in depth.