A企业盈利能力存在问题及解决对策.docxVIP

23 - 摘 要 A企业零售作为中国最大的传统零售企业，随着电商平台的发展，国内同行业竞争对手纷纷涌现，它们以各种方式拓展其销售范围，因此A企业的竞争优势受到极大挑战。 本文从A企业盈利能力部分分析企业的发展战略，盈利能力分析的科学性以及准确的程度，直接决定了企业是否能够做出合理的决策，归结问题的原由，优化企业管理理念，有效地反映出企业的经济效益，为企业创造收益。 通过对A企业零售盈利现状的分析，以及现存发展模式下存在的问题，以来说明此A企业需要在盈利能力上进行突破、改变，在盈利模式上的突破将是实现可持续竞争优势的最佳途径，也是提高企业盈利能力的重要方式。 这篇文章主要围绕近年来A企业的发展模式的现状以及盈利能力的变化情况来分析，同时与同行业S企业的数据指标对比分析，对其发展经营以及盈利趋势进行分析，找出影响其变化的因素，并对其提出诚恳的一些建议，优化其盈利模式以此来提高A企业的盈利能力。 关键词:盈利、发展、战略、盈利模式、创新 Abstract As the largest traditional retail enterprise in China, enterprise As competitive advantage is greatly challenged by the development of e-commerce platforms and the emergence of domestic competitors in the same industry who expand their sales scope in various ways. This paper analyzes the development strategy of the enterprise from the perspective of its profitability. The scientificity and accuracy of the profitability analysis directly determine whether the enterprise can make reasonable decisions, summarize the reasons for the problems, optimize the enterprise management philosophy, effectively reflect the economic benefits of the enterprise, and create benefits for the enterprise. Based on the analysis of the current situation of enterprise As retail profit and the existing problems in the existing development mode, this paper indicates that enterprise A needs to make breakthroughs and changes in its profitability, which will be the best way to achieve sustainable competitive advantage and an important way to improve its profitability. This article mainly revolves around A model of development status quo of enterprise in recent years as well as the changes of the profitability analysis, at the same time with the same industry S enterprise data index of comparative analysis, the development of business and profit trend analysis, find out the factors affecting the change, and propose some Suggestions on honest, optimize its profit model in order to improve the profitability of A business. Keywords: Profitability; Development; Strategy; Prof