吉利控股集团盈利能力分析及对策研究.docxVIP

张家口学院毕业设计（论文） PAGE 2 PAGE 2 PAGE 11 PAGE 11 吉利控股集团盈利能力分析及对策研究 【摘要】 近年来，中国经济飞速发展，其中汽车行业有着亮眼的成绩，是我国的经济支柱产业，在国外品牌进入中国市场的情况下，本土品牌也在不断发展，吉利控股集团作为其中不可小觑的一股力量，本文将采用相关研究方法对吉利控股集团的盈利能力研究。阐述盈利能力的内涵与研究的意义，在介绍我国经济发展的背景同时，说明汽车行业的现状，并主要通过传统指标销售利润率、净资产收益率、每股收益、利润率四个方面进行衡量，组建分析其基本结构，采用相关的分析方法将基本指标联系起来，解决单一指标反映企业盈利能力的弊端。之后横向与不用的汽车企业进行比较，发现吉利的优势与劣势，分析企业盈利能力提高或者降低的原因，并提出相关对策，对于企业的盈利能力的评价，本文主要从财务角度进行评价，从三个不同的角度，即顾客、内部业务、学习和创新分析企业盈利能力变化的原因。总之，本文主要目的是对企业盈利能力进行分析，发现问题并提出相关解决对策。 【关键词】盈利能力 杜邦分析法 每股收益 Analysis and Countermeasures of profitability of Geely Auto 【Abstract】 In these years, Chinas economy has developed rapidly. Among them, the automotive industry has achieved outstanding results. It is Chinas economic pillar industry. When foreign brands enter the Chinese market, local brands are also constantly developing. Geely Holding Group is one of the forces that can not be underestimated. This paper will adopt related research methods to study the profitability of Geely Holding Group. This paper expounds the connotation of profitability and the significance of research. At the same time, it introduces the background of Chinas economic development, explains the current situation of the automotive industry, and mainly measures the four aspects of sales profit margin, return rate of net assets, earnings per share, and profit margin through traditional indicators. Set up and analyze its basic structure. The basic index is linked by the relevant analysis method to solve the disadvantages of the single index reflecting the profitability of the enterprise. After the horizontal comparison with the unused car companies, we found Geelys advantages and disadvantages, analyzed the reasons for the increase or decrease in the profitability of the company, and put forward relevant countermeasures. For the evaluation of the profitability of the company, this article mainly evaluates from a financial point of view. Analyze the reasons for the change in profitability from three different angl