消费者行为学_CONSUMER_BEHAVIOR（PPT37页) .pptx

CONSUMER BEHAVIOR;Why does Staples sell Starbucks coffee?;CONSUMER;Learning Outcome Objectives;True or False?;Questions Faced By Consumers;Consumer Problems and Recognition;CONSUMER DECISIONS:Theory and Reality in Consumer Buying;Approaches to Search for Problem Solutions;Options Identified and Considered;REMINDER;Decision Making Issues;Evaluation Type;Heuristics—Low Involvement Decision Rules;Attitudes―components;Attitude Components;Generating Beliefs Through Advertising;Positioning Through Creating Beliefs;Multiattribute Models of Attitude;Multiattribute Models;Affect;Attitude Characteristics;Measurement of Attitude Components;Measurement;Attitude Change Strategies, Part I;Attitude Change Strategies II;Adding Beliefs (True or Not): Examples;REMINDER;One-sided vs. two sided appeals;Potential Family Life Cycle Stages;Economic/Marketing Implications of Household Cycles;Household Decision Making;;;Message Framing;Some Consumer Behavior Issues That Will Come Up Elsewhere in the Course;Organizational Buyers;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。6月-206月-20Sunday, June 14, 2020 10、人的志向通常和他们的能力成正比例。20:00:5120:00:5120:006/14/2020 8:00:51 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。6月-2020:00:5120:00Jun-2014-Jun-20 12、越是无能的人，越喜欢挑剔别人的错儿。20:00:5120:00:5120:00Sunday, June 14, 2020 13、志不立，天下无可成之事。6月-206月-2020:00:5120:00:51June 14, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。14 六月 20208:00:51 下午20:00:516月-20 15、会当凌绝顶，一览众山小。六月 208:00 下午6月-2020:00June 14, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/6/14 20:00:5120:00:5114 June 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。8:00:51 下午8:00 下午20:00:516月-20