大数据对物流企业管理模式的影响研究.docxVIP

PAGE 16 大数据对物流企业管理模式的影响研究 内 容 摘 要 近几年以来，随着我国经济的迅猛发展和科技的不断迈进，我们进入了一个信息技术和互联网高速发展的时代。在这个时代下，信息的产生和传输速度越来越迅速，使得当前的数据量爆发式增长，同时存储设备性能在提高，成本却在下降，使得海量的数据能够被保存，现代社会已经进入了大数据时代。随着经济全球化的发展，物流业被更多人所重视。在国外，大数据的概念早已被逐渐应用到物流业中，而在国内，才刚刚开始。目前，物流行业已成为了我国国民经济支柱产业之一，正因此，物流企业受到了国家的大力扶植，物流企业也在寻求多方面的发展及对大数据的运用。然而，物流业作为一种新兴产业，大数据作为一种新型产物，两者的碰撞肯定会产生诸多问题，处理得好，便能成为机遇，相反，则可能阻碍物流业的发展。 本文通过研究大数据时代下的物流企业管理模式，运用SWOT分析法分析了大数据对物流企业管理模式的影响，根据大数据带来的机遇和挑战，为物流企业提出应对措施，以此来变革和创新物流企业管理模式，促进物流企业的可持续发展,最后以菜鸟顺丰的案例说明大数据的重要性。 关键词：大数据；物流企业；管理模式；机遇；挑战 Research on the influence of big data on the management mode of logistics enterprises Abstract In recent years, with the rapid development of Chinas economy and the continuous progress of science and technology, we have entered an era of rapid development of information technology and Internet. In this era, the speed of information generation and transmission is faster and faster, make the current data volume explosive growth, at the same time, the performance of storage device is improving, the cost is falling, enable massive data to be saved, modern society has entered the era of big data. With the development of economic globalization, logistics industry is valued by more people. Beyond seas, the concept of big data has been gradually applied to the logistics industry, and at home, its just the beginning. At present, logistics industry has become one of the pillar industries of Chinas national economy, precisely because of this, logistics enterprises are strongly supported by the state, logistics enterprises are also looking for multi-faceted development and the use of big data. However, logistics industry as a new industry, big data as a new product, the collision between the two will certainly cause many problems, well handled, can be an opportunity, contrary, it may hinder the development of logistics industry. This paper studies the management mode of logistics enterprises in the era of big data, the influence of big data on the management mode of logistics