提升西安市入境旅游市场竞争力的对策分析.docVIP

PAGE PAGE II PAGE PAGE III 提升西安市入境旅游市场竞争力的对策分析 摘 要 西安市有着悠久的历史文化和丰富的旅游资源，是入境游客到陕西省后最喜爱的地方，从古至今有秦朝、唐朝等13个都朝在这里建立，之前不仅是中国的政治中心、经济文化中心，还是“丝绸之路”的起点，和罗马、雅典、开罗并称世界四大文明古城。但经过这么久的发展后，西安市的入境旅游仍停留在表面的发展状态，没有深入挖掘其特有的文化内涵。怎样建立西安市特有的文化底蕴还需要我们去探索。论文有五部分：第一部分介绍的是研究对象、国内外研究现状，研究的方法。第二部分用图表分析西安市入境旅游的现状。第三部分提出西安市入境旅游发展中的的优势劣势、机会和挑战。第四部分提出入境旅游面临的问题。第五部分提出入境旅游发展现状面临的问题的相关解决策略。 关键词：西安市、入境旅游、市场竞争力 Abstract Xian has a long history and cultural and abundant tourism resources. It is the favorite place for inbound tourists to Shaanxi Province. Since ancient times, there have been 13 dynasties such as Qin Dynasty and Tang Dynasty. It was not only the political center, economic and cultural center of China, but also the starting point of the Silk Road. And Rome, Athens, Cairo and the worlds four ancient civilizations, after such a long period of development, the inbound tourism of Xian still stays on the surface of development, without deepening its unique cultural connotation. How to establish the unique cultural heritage of Xian also requires us to explore. The first part introduces the research object, the research status at home and abroad, and the research methods. The second part uses a chart to analyze the current situation of inbound tourism in Xian. The third part puts forward the advantages and disadvantages, opportunities and challenges in the development of inbound tourism in Xian. The fourth part raises the problems faced by inbound tourism.The fifth chapter proposes related solutions to the problems faced by the development of inbound tourism. Keywords: Xian, Inbound tourism, Market competition 目录 PAGE PAGE IV PAGE PAGE IV 摘要 Abstract 目 录 6288_WPSOffice_Level1 1绪论 1 10594_WPSOffice_Level1 1.1研究目的与意义 1 21147_WPSOffice_Level2 1.1.1选题目的 1 19028_WPSOffice_Level2 1.1.2选题意义 1 13742_WPSOffice_Level1 1.2国内外研究现状 2 13822_WPSOffice_Level2 1.2.1 国内研究现状 2 36_WPSOffice_Level2 1.2.2国外研究现状 2 18918_WPSOffice_Level1 1.3论文的研究方法 3 6064_WPSOffice_Level2 2.西安市入境旅游