AgileSherpas-2021年敏捷营销报告（英文）-2021.5-23页.pdf

STATE OF AGILE TH ANNUAL MARKETING REPORT 2 | INTRODUCTION Agility Brings Resilience to Marketing This time last year, as I sat down to draft the introduction to the 3rd Annual State of Agile Marketing report, I was on a return flight from Switzerland. It was the second of what was supposed to be many, many trips spent working with clients, attending industry events, and visiting friends and family in 2020. As I reflect on the data for this year’s report, I haven’t boarded a plane in 13 months. To say that 2020 didn’t go as planned would be a laughable understatement. When considering a partner for this (most unprecedented) year’s study, Forrester Research represented the perfect pairing. We’ve been both thankful Andrea Fryrear and honored to work with their team of experts this year to better understand President and just how marketers are getting amazing work done in a climate that’s been, Co-Founder, AgileSherpas ahem, interesting. But despite the myriad challenges, as I review the insights fr