IAS-2020年下半年媒体质量报告（英文）-2021.4-29页.pdf

Media Quality Report H2 2020 Table of contents 01 02 03 04 Introduction What’s new? Viewability Time-in-View Pg. 4 Pg. 5 Pg. 6 Pg. 12 05 06 07 08 Ad Fraud Brand Risk Spotlight About IAS Pg. 16 Pg. 21 Pg. 26 Pg. 28 MQR H2 2020 2 Foreward from our CEO After an unexpected year, the world eagerly welcomed 2021 as a new beginning, with hope on the horizon. Still, the challenges and changes experienced in 2020 are likely to shape individuals and industries for years to come—and the digital advertising industry is no exception. As we look ahead, it’s important to understand the impacts of these unprecedented global events and technological shifts around the world. At Integral Ad Science, we leverage our global scale to build market-leading verification solutions and provide unique data insights. Based on our vast data set, the Media Quality Report (MQR) reveals global performance metrics across key categories, enabling our partners to set benchmarks for their campaigns and strategise accordingly. The MQR is just one of the many ways we continue our mission to be the global benchmark for trust and transparency in digital media quality. I look forward to sharing our benchmarks for H2 2020 with you.