某日用品公司的战略实施与控制系统课件.pptx

IMPLEMENTING STRATEGY CONTROL SYSTEMS AT PG宝洁的战略实施与系统控制;Agenda议程;Choice Cascade to Define the Choices选择级别以确定选择;Choice Cascade to Define the Choices选择级别以确定选择;Re-cap on lecture 1;HOMEWORK;HOMEWORK;Choice Cascade to Define the Choices;Implementing strategy 实施策略First: Understanding the customer第一：了解客户;Retail is still fragmentedShare of top 50 public companies, 19981998年零售业占有率前50家的企业;Energy能源; * Only disclosed deal considerations in excess of USD 25 million Source: Amdata; Thomson Financial Securities; McKinsey analysis;;Sweden瑞典;Now we know the customer…can we find a sweet spot?我们现在知道了客户我们可以找到一个最佳的方法？;Having the right capabilities有正确的能力;Global Ahold Customer Team OverviewAHOLD全球团队;Local Nordic Team北欧团队;Local Nordic Team – accountability北欧团队－职责;Control Systems控制系统;Reminder: OGSM提示：OGSM;PG Measures: e.g.Yes Aroma Launch宝洁的措施：;PG Measures: e.g.Yes Aroma Launch;FINANCIAL FIRM;Yes Aroma Launch;Volume Tracking;Volume Tracking;Yes Aroma Launch;Shares Tracking;Yes Aroma Launch;Sales Fundamentals Tracking;A note on competition;Possible Explanations;Yes Aroma Launch;Budget Tracking;FINANCIAL TRACKING Brand Profit Estimates Reconciliations;ACTION STEPS: 行动步骤E.g. September BPE例如9月的BPE;ACTION STEPS: ?行动步骤E.g. September BPE;PERFORMANCE TRACKINGAccountability;PERFORMANCE TRACKINGWork Development Plans执行追踪工作及发展计划;PERFORMANCE TRACKING;Did it work? YES CASE;SUMMARY:STRATEGY CONTROL SYSTEMS AT PG综述：战略与控制系统，在宝洁;SUMMARY:STRATEGY CONTROL SYSTEMS AT PG;QUESTIONS?问题;9、有时候读书是一种巧妙地避开思考的方法。2月-212月-21Thursday, February 18, 2021 10、阅读一切好书如同和过去最杰出的人谈话。00:37:1700:37:1700:372/18/2021 12:37:17 AM 11、越是没有本领的就越加自命不凡。2月-2100:37:1700:37Feb-2118-Feb-21 12、越是无能的人，越喜欢挑剔别人的错儿。00:37:1700:37:1700:37Thursday, February 18, 2021 13、知人者智，自知者明。胜人者有力，自胜者强。2月-212月-2100:37:1700:37:17February 18, 2021 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。18 二月 202112:37:17 上午00:37:172月-21 15、最具挑战性的挑战莫过于提升自我。。二月 2112:37 上午2月-2100:37February 18, 2021 16、业余生活要有意义，不要越轨。2021/2/18 0:37:1700:37:1718 February 2021 17、一个